Brandwashed
From Shelf: Tech Criticism
Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.
Format:
Paperback / softback
Pages:
288
Publisher:
Kogan Page Ltd
ISBN:
9780749465049
Published Date:
3/1/2012
Dimensions:
228mm x 151mm x 24mm
Weight:
394g
Category:
Sales & marketing management
Currently unavailable to Buy Local
RRP: £24.99
Format: Paperback / softback
ISBN: 9780749465049
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