Radical Football

Steve Fleming

From Shelf: Recommended Ethical Business Books

This incredible story of one of the world's most innovative social entrepreneurs captures Jurgen Griesbeck's passion, drive and leadership in uniting fans, players, administrators and innovators in a collective mission to unleash the power of football for the benefit of people and the planet. It presents a hopeful vision for football's future.

From using football to promote peace on the gangland streets of Medellin, to building a global network of 'Football for Good' organisations, Jurgen Griesbeck is now, through Common Goal, leading transformational change across the football industry. Set up in partnership with World Cup-winner Juan Mata - and with the likes of Megan Rapinoe, Mats Hummels, Pernille Harder, Paulo Dybala. Jurgen Klopp, Casey Stoney, Julian Nagelsmann and even entire competitions and clubs already taking the one per cent pledge of earnings - Common Goal aims to reconstruct football's role in society and put purpose, people and the planet at the heart of the game. This incredible story of one of the world's leading social entrepreneurs captures Jurgen's passion, drive and leadership, and presents a hopeful vision for the future of football, with contributions from some of the most disruptive, innovative and progressive thinkers in the game - the Radical XI. This remarkable book shows how the power of football can - and must - be unleashed for social change.